This iOS and Android app was developed as a part Kellogg’s Amazing Spider-Man movie promotion. Millions of Kellogg’s and Keebler products hit the shelves with trigger images that the app would scan and then playback exclusive content from the Amazing Spider-Man movie released in the summer of 2012. The app has been downloaded nearly 500,000 times as of August 2012. In addition, the app provides HD trailer playback, Facebook status updates and special offer redemption.

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