Nissan Poker is a unique brand experience where car show attendees use an iPad app to hunt for poker chips affixed to a vehicle. As each chip is recognized by the app, a new card is dealt and product information is displayed to the guest. Once all 7 chips have been scanned, the best hand is sent to a local server which ranks the hands and displays the top 10 on a large touch-screen leaderboard. At the end of the day, the Brand Ambassadors run a final hand to determine the day’s winner.
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